Oceano is one of California true beach towns. It is not saturated with deliberate commercialism, yet still sports cutesy names like Beach, Ocean and Surf Ave on its streets. Off the beaten path of Highway 101, Oceano instead straddles the scenic route, Highway 1. Known for the Oceano Dunes
, a sand dune area of the coastline preserved for off road vehicle recreation and exploration, Oceano attracts many from the inland areas who seek to beat the heat.